From an article on Roland Barthes
From wikipedia:
http://en.wikipedia.org/wiki/Roland_Barthes
Barthes’s earliest work was very much a reaction to the trend of existentialist philosophy that was prominent during the 1940s, specifically towards the figurehead of existentialism Jean-Paul Sartre. In his work What Is Literature? (1947) Sartre finds himself to be disenchanted with both established forms of writing, and more experimental avant-garde forms, which he feels alienate readers. Barthes’ response is to try to find what can be considered unique and original in writing. He determines in Writing Degree Zero (1953) that language and style are both matters that appeal to conventions, and are thus not purely creative. Rather, form, or what Barthes calls ‘writing’, the specific way an individual chooses to manipulate conventions of style for a desired effect, is the unique and creative act. One’s form is vulnerable to becoming a convention once it has been made available to the public. This means that being creative is an ongoing process of continual change and reaction. He saw Albert Camus’s The Stranger as an ideal example of this notion for its sincere lack of any embellishment or flair.
